Cookies and privacy
The Fire Kills site supports the government’s national fire safety campaign to minimise people’s risk of death from accidental fire in the home.
Links to third party sites
Links to external sites are provided for information only. We cannot be held liable for the content of third party sites.
Privacy notice
Date last modified: 10/7/23
Personal data
The Home Office will be what is known as the ‘Controller’ of any personal data provided through this site. This includes when data is collected or processed by third parties on our behalf. The Home Office’s contact address is Peel Building, 2 Marsham Street London SW1P 4DF. We do not collect any personal data from this campaign.gov.uk page.
How we use cookies
This site puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site. Cookies are used to:
- measure how you use the website so it can be updated and improved based on your needs
- remember the notifications you’ve seen so that we don’t show them to you again
Find out more about how to manage cookies.
This site uses Google Analytics or Google Analytics 4 to collect information about how you use this website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search.
Google Analytics or Google Analytics 4 stores information about:
- how long you spend on the site
- how you got to the site
- what you click on while you’re visiting the site
We do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are. We do not allow Google to use or share our analytics data. Google Analytics or Google Analytics 4 sets the following cookies:
Google Analytics 4
| Name | Purpose | Expires |
|---|---|---|
| _ga | This helps us count how many people visit the site by tracking if you’ve visited before. | 2 years |
| _gid | This helps us count how many people visit the site by tracking if you’ve visited before. | 24 hours |
| _gat | Used to manage the rate at which page view requests are made. | 10 minutes |
| _gat | Used to manage the rate at which page view requests are made. | 10 minutes |
Google analytics
| Name | Purpose | Expires |
|---|---|---|
| _utma | Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the site. | 2 years |
| _utmb | This works with _utmc to calculate the average length of time you spend on the site. | 30 minutes |
| _utmc | This works with _utmb to calculate when you close your browser. | When you close your browser |
| _utmz | This tells us how you reached the site (for example from another website or a search engine). | 6 months |
You can opt out of Google Analytics and Google Analytics 4 cookies.
YouTube videos
We use YouTube to provide videos on this site. YouTube sets cookies when you visit this page.
| Name | Purpose | Expires |
|---|---|---|
| _use_hitbox | This is a randomly generated number that identifies your browser | When you close your browser |
| VISITOR_INFO1_LIVE | Lets YouTube count the views of embedded YouTube videos | 9 months |
Our introductory message
You may see a pop-up welcome message when you first visit the site. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.
| Name | Purpose | Expires |
|---|---|---|
| seen_cookie_message | Saves a message to let us know that you’ve seen our cookie message. | 1 month |
Children’s privacy protection
We understand the importance of protecting children’s privacy online. This campaign is not designed for, or intentionally targeted at, children 13 years of age or younger. It is not our policy to intentionally collect or maintain data about anyone under the age of 13.
Data protection – your rights
You have the right to:
- request information about how your personal data are processed and to request a copy of that personal data
- request that any inaccuracies in your personal data are rectified without delay
- request that any incomplete personal data are completed, including by means of a supplementary statement
- request that your personal data is erased if there is no longer a justification for it to be processed
- request that the processing of your personal data is restricted in certain circumstances – for example, where accuracy is contested
If your personal data is processed on the basis of consent, you have the right to:
- withdraw consent to the processing of your personal data at any time
- request a copy of any personal data you have provided, and for this to be provided in a structured, commonly used and machine-readable format
Changes to this notice
We may modify or amend this privacy notice at our discretion at any time. When we make changes to this notice, we will amend the last modified data at the top of this page. Any modification or amendment to this privacy notice will be applied to you and your data as of that revision date. We encourage you to periodically review this privacy notice to be informed about how we are protecting your data.
How to contact us
If you have any questions about anything in this document or if you consider that your personal data has been misused or mishandled you can contact the Data Protection Officer (DPO) at:
Office of the DPO, Peel Building, 2 Marsham Street, London SW1P 4DF
Email: dpo@homeoffice.gov.uk
You may also make a complaint to the Information Commissioner, who is an independent regulator. The Information Commissioner can be contacted at: casework@ico.org.uk or on 0303 123 1113. Or by post at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF